Privacy Policy

1. Introduction

Genesis Merchant Solutions, LLC, doing business as Texas POS Guy ("Company," "we," "us," or "our"), is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit https://www.texasposguy.com (the "Site") or interact with our services, including our online booking form.

By using the Site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Site.

2. Information We Collect

2a. Information You Provide Directly

When you complete our booking form, we collect:

• Business name and business type
• Mobile phone number
• Email address (collected at calendar booking)
• Information about your current POS system and business needs
• Your SMS marketing consent status and timestamp

2b. Automatically Collected Information

When you visit the Site, we may automatically collect certain information about your device, including your IP address, browser type, operating system, referring URLs, and pages viewed. This information is used for analytics and to improve the Site.

3. How We Use Your Information

We use the information we collect to:

• Schedule and confirm consultation appointments
• Send SMS messages, including appointment reminders, confirmations, follow-ups, and promotions related to POS systems — only if you have opted in
• Respond to your inquiries and provide customer support
• Improve our Site and services
• Comply with legal obligations

4. SMS / Text Message Communications

If you opt in to SMS communications on our booking form, you consent to receive text messages from Genesis Merchant Solutions, LLC at the mobile number you provide. Message types include:

• Appointment reminders and confirmations
• Follow-up messages after your consultation
• Promotional messages about POS system solutions

Message frequency varies. Message and data rates may apply.

To opt out: Reply STOP to any SMS message at any time. You will receive a one-time confirmation message and no further messages will be sent. To re-subscribe, reply START.

For help: Reply HELP to any SMS message or contact us at [email protected].

We do not sell, rent, or share your phone number with third parties for their marketing purposes. Your opt-in consent is not a condition of any purchase.

5. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Service providers who assist us in operating our website and conducting our business (e.g., Go High Level CRM, appointment scheduling platforms), subject to confidentiality agreements
• Law enforcement or regulatory authorities when required by law or to protect our legal rights
• Successors in the event of a merger, acquisition, or sale of company assets

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. SMS opt-in records are retained for a minimum of 4 years to comply with TCPA requirements.

7. Your Rights (California Residents — CCPA)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, and disclose about you
• Request deletion of your personal information
• Opt out of the sale of your personal information (we do not sell personal information)
• Non-discrimination for exercising your privacy rights

To exercise these rights, contact us at [email protected].

8. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the effective date at the top of this page. Your continued use of the Site after changes are posted constitutes your acceptance of the revised policy.

11. Contact Us

If you have questions about this Privacy Policy, please contact us: